Special Ops

NYC Street Shoe Launch

For the Street Shoe activation in NY, I worked closely with the brand marketing team to plan & transform an art gallery into an Everlane Pop-up shop. Part of our strategy allowed me to collaborate with the social media team to promote attendee interaction and boost traffic/hype around the launch. www.everlane.com

 


3-D rendering of space layout. Me in the photo for scale :)


Gathering right before opening our doors. Image by Paulsta Wong 


Street Shoe Pop-Up Shop. Image by Paulsta Wong


'Instagrammable' moment inside the pop-up shop. Image by Paulsta Wong 


Modeling the Street Shoe for our social media campaign.


Brand & Content Development 

Wrote copy for multiple uses including: e-commerce website (Tictail), email newsletters & social media posts. Collaborated with the founder in developing and implementing a visual strategy to push more website traffic and customer engagement. www.avandistudio.com     

 


About page copy.


Product descriptions copy for Tictail website.

   Photography for content strategy   @avandistudio


Photography for content strategy @avandistudio

   Photography for content strategy   @avandistudio


Photography for content strategy @avandistudio

   Photography for content strategy   @avandistudio


Photography for content strategy @avandistudio

   Photography for content strategy   @avandistudio


Photography for content strategy @avandistudio

   Photography for content strategy   @avandistudio


Photography for content strategy @avandistudio

   Photography for content strategy   @avandistudio


Photography for content strategy @avandistudio